Google Analytics

Google Analytics

1. Solving the enterprise attribution challenge On Tuesday, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Our goal is to help every business, large or small, solve the attribution challenge and better understand if their marketing […]

You can use Display Planner to:

see ways to reach your target audience based on your keywords, website, or interest categories see which image and text ads are performing best on the specific websites you’re targeting see how other advertisers perform on websites where you want your ad to appear compare how your current Display Network […]

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

“Search Network with Display Select – All features” “Search Network only – All features” “Display Network only – All features” “Display Network only – Remarketing” Explanation: Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear […]

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment […]