Enabling a Safe Digital Advertising Ecosystem

Addressing key challenges within the digital ads ecosystem From reports of “fake news” sites, to questions about who is purchasing political ads, to massive ad fraud operations, there are fundamental concerns about the role of online advertising in society. Last year, we launched a new policy for election ads in […]

Grow your games business with ads

Generate revenue from non-spending players Acquiring and retaining users is important, but retention alone doesn’t generate revenue.  Our internal data shows that, on average, less than four percent of players will ever spend on in-app items. One way to increase overall revenue is through ads. However, some developers worry that […]