5 successful B2B AdWords best practices for any company

AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1. Start with negative keywords Homing in […]

SMX Advanced: A paid search roundup

One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Maximizing Performance With AdWords Campaign Drafts And Experiments Michael Elkins’ session, “Maximizing Performance With […]

Discover the new AdWords experience

Examples of Overview cards** To get started, I recommend taking the guided tour to familiarize yourself with the new experience. The AdWords Help Center is also being updated to provide additional support as you get acquainted with all the new features. We look forward to continuing this journey in 2017 […]

Google Manufacturer Center opens self-sign up, letting even more manufacturers elevate their brands online

Johnson & Johnson, manufacturer of popular household brands such as Band-Aid, Neutrogena, and more, has been uploading rich product data to Manufacturer Center over the past year. “Google Manufacturer Center provides us as brand manufacturers, the ability to influence product experiences, drive purchase decisions, and surface high quality and accurate […]