Find more of your “star” customers with Universal App Campaigns


Maven is a new car-sharing service from General Motors (GM) that lets customers rent GM cars through the company’s app. “We’re always looking to grow the Maven user base with drivers who love great cars and convenient technology. UAC helps us find this unique, engaged audience across the scale of Google. UAC for Actions helped us increase month-over-month registrations in the Maven app by 41%,” says Megan Stooke, CMO of Maven.

STARZ is the second largest premium content provider in the U.S. that features movies and original TV series. Alison Hoffman, Chief Marketing Officer, says “A new slate of STARZ customers now use our mobile app to watch their favorite shows and movies. STARZ partnered with Google to support the new seasons of our hit series Power and Outlander. (We) used Universal App Campaigns to drive potential fans to sign up for the STARZ mobile app … Universal App Campaigns helped STARZ nearly double the number of fans found through Google.”

Viber is a free messaging and calling app owned by Japanese online retailer Rakuten Inc. Viber’s growth team used UAC for Actions to acquire users with a 21% higher retention rate. “Using Universal App Campaigns with action optimization helped us acquire more high quality users with better budget utilization. It allowed us to directly optimize our campaign for our business goal, which is to acquire loyal users,” says Moshi Blum, Head of User Acquisition.

Looking for more balance and mindfulness? Then the personalized meditation training and guidance in the Headspace app may be for you. Universal App Campaigns makes it easier for Headspace to improve the health and happiness of the world. According to Head of Growth, Robert Lamvik, “Headspace has a small, yet ambitious team, so we partnered with Google and use UAC to create more scalable campaign activity that brings us higher quality users. What’s great is that UAC finds people likely to take the actions we care about — like starting a meditation session or subscribing.”

Read our best practices guide to learn more about how to get the most from your Universal App Campaigns.


Check out our UAC best practices for more tips on creatives, bidding strategies and conversion tracking options.

How UAC helps you find the customers that matter most

UAC uses Google’s unique machine learning technology to help find your “star” customers based on business goals you define like signing up for a free trial or even making a purchase — across Google’s largest properties like Google Search, Google Play, YouTube and the millions of sites and apps in the Display Network.

Advertisers across the world and in different industries have found more of their best customers with UAC. Here are some of their stories.

Maven is a new car-sharing service from General Motors (GM) that lets customers rent GM cars through the company’s app. “We’re always looking to grow the Maven user base with drivers who love great cars and convenient technology. UAC helps us find this unique, engaged audience across the scale of Google. UAC for Actions helped us increase month-over-month registrations in the Maven app by 41%,” says Megan Stooke, CMO of Maven.

STARZ is the second largest premium content provider in the U.S. that features movies and original TV series. Alison Hoffman, Chief Marketing Officer, says “A new slate of STARZ customers now use our mobile app to watch their favorite shows and movies. STARZ partnered with Google to support the new seasons of our hit series Power and Outlander. (We) used Universal App Campaigns to drive potential fans to sign up for the STARZ mobile app … Universal App Campaigns helped STARZ nearly double the number of fans found through Google.”

Viber is a free messaging and calling app owned by Japanese online retailer Rakuten Inc. Viber’s growth team used UAC for Actions to acquire users with a 21% higher retention rate. “Using Universal App Campaigns with action optimization helped us acquire more high quality users with better budget utilization. It allowed us to directly optimize our campaign for our business goal, which is to acquire loyal users,” says Moshi Blum, Head of User Acquisition.

Looking for more balance and mindfulness? Then the personalized meditation training and guidance in the Headspace app may be for you. Universal App Campaigns makes it easier for Headspace to improve the health and happiness of the world. According to Head of Growth, Robert Lamvik, “Headspace has a small, yet ambitious team, so we partnered with Google and use UAC to create more scalable campaign activity that brings us higher quality users. What’s great is that UAC finds people likely to take the actions we care about — like starting a meditation session or subscribing.”

Read our best practices guide to learn more about how to get the most from your Universal App Campaigns.




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