Exam Questions & Answers

How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

Which is the quickest way to add a long list of locations to target in an AdWords campaign?

Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

Which AdWords feature is compatible with Conversion Optimizer?

Which is a recommended action for new mobile preferred ad creative?

Business listings in Google Places can be:

Reviewing “Keyword details” data on the Keywords tab will help advertisers to identify:

Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?

You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?