Introducing Google Marketing Platform

The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all years away. Of course, changes in technology have meant changes for digital marketers. There’s been an explosion of channels, formats […]

Introducing the Data Studio Community Connector Codelab

Posted by Minhaz Kazi, Developer Advocate, Google Data Studio Data Studio is Google’s free next gen business intelligence and data visualization platform. Community Connectors for Data Studio let you build connectors to any internet-accessible data source using Google Apps Script. You can build Community Connectors for commercial, enterprise, and personal […]

Google Analytics

Google Analytics

1. Solving the enterprise attribution challenge On Tuesday, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Our goal is to help every business, large or small, solve the attribution challenge and better understand if their marketing […]