Richer Google Analytics User Management

[ad_1] Today we are introducing more powerful ways to manage access to your Analytics accounts: user groups inside Google Analytics, and enforceable user policies. These new features increase your ability to tightly manage who has access to your data, and amplify the impact of the user management features we launched […]

Integration of Salesforce Sales Cloud to Google Analytics 360 is now available

[ad_1] In November we announced a partnership with Salesforce to build new integrations between Google Analytics 360, Salesforce Sales Cloud and Salesforce Marketing Cloud, seamlessly connecting sales, marketing and advertising data for the first time. Today we’re introducing the first of these integrations: sales pipeline data from Sales Cloud (e.g. […]

New ways to measure your users in Google Analytics

[ad_1] Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success.1 Today’s customers have incredibly high expectations for personalized and relevant experiences from brands. That’s why Google Analytics keeps working to better measure the full customer journey in all its complexity. […]