Last May, Google introduced the ability to find out if a local retailer had specific products in stock right from the knowledge panel listing for the retailer. Now, it’s dedicating a whole lot more real estate to the feature.
Glenn Gabe, digital marketing consultant at G-Squared Interactive, tweeted a look at the update. Below are a couple of examples. It’s available on both mobile and desktop and goes well beyond the simple “Search items at this store link” that Google originally showed. A large section includes a search box, product category links and large product listings. On mobile, users can swipe through a carousel of product listings.
The feature is part of the Local Inventory Ads product, which enables retailers to promote products available in their locations via inventory feeds submitted to Google. The links and search results lead to Google Shopping pages.
Google is also running a test to show relevant text ads in knowledge panel listings for local businesses.