Prepare for success
Data is your best friend as you prepare for your holiday push, helping you make informed decisions as to when to run campaigns and how to optimize your ad assets. To get a more complete picture of how your holiday ads are working, remember that ads can drive results even if users don’t click on them.
These new insights helped InnoGames to better understand its valuable players. According to Felix Janzen, Director Performance Marketing at InnoGames, “View-through conversions help InnoGames and our analytics team analyze the full picture of the conversion funnel and attribute the right value to the actions of the user.”
After enabling view-through conversion reporting, InnoGames saw a 12% uplift in transactions and adjusted its bid strategy to reach even more players likely to make purchases.
We hope these tips help you find valuable new app customers this season. Happy holidays!