prepare for the holiday app-ortunity


Prepare for success

Data is your best friend as you prepare for your holiday push, helping you make informed decisions as to when to run campaigns and how to optimize your ad assets. To get a more complete picture of how your holiday ads are working, remember that ads can drive results even if users don’t click on them.

That’s why we recently introduced view-through conversion reporting for App campaigns—to help you determine which viewable ad impressions were associated with conversions.

These new insights helped InnoGames to better understand its valuable players. According to Felix Janzen, Director Performance Marketing at InnoGames, “View-through conversions help InnoGames and our analytics team analyze the full picture of the conversion funnel and attribute the right value to the actions of the user.”

After enabling view-through conversion reporting, InnoGames saw a 12% uplift in transactions and adjusted its bid strategy to reach even more players likely to make purchases.

Make sure you have view-through conversion reporting enabled in Google Ads and with your App Attribution Partner. And check out our webinar to learn more.

We hope these tips help you find valuable new app customers this season. Happy holidays!



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