A macro conversion:

  • Always occurs prior to a micro conversion
  • Is your highest converting campaign
  • Occurs when someone completes an action that’s important to your business
  • Is a large revenue sales that is directly attributable to a display campaign
  • Occurs when over 50% of visitors buy an item

 Explanation: Before you can improve the effectiveness of your advertising and marketing campaigns, you’ll need to track conversions. A conversion is an activity on your site that is important to the success of your business. For sales oriented websites, you should track:

  • micro conversions, for example, signups for your email newsletter, account creations, and other activities that often precede a purchase
  • macro conversions, i.e. sales transactions

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