According to Google data, after seeing an ad on their smartphone, more than half of people:

  • go to a store and buy the product
  • go to the company’s website and buy the product
  • send a text
  • do a mobile search

Explanation: It’s not just about seeing the ad. But even if people want to know, do, go or buy, they turn to their smart phone. It is officially confirmed that there are more searches on mobile than desktop.

Read more here: https://www.thinkwithgoogle.com/infographics/mobile-search-trends-consumers-to-stores.html

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