An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

  • cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
  • path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone
  • cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
  • path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone

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