Digital Analytics is:

  • A process of continual improvement of the online experience
  • The analysis of quantitative data from your business
  • The analysis of qualitative data from your business
  • The analysis of data from your business and the competition
  • All of these answers are correct

 Explanation: Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).

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