Some users are not comfortable converting on their mobile device. What could be an action you can take to improve their experience?

  • Offering secondary call-to-action buttons, like social sharing
  • Asking the user to register to save their details
  • Making your primary call-to-action buttons more prominent
  • Showing the desktop version of the site on mobile devices

Explanation: Mobile visitors may be researching to convert later, so offer a simple way to resume their journey on another device via social sharing, email, or save-to-cart functionality.

Not all participants were comfortable converting on their mobile device. Offer an easy way to save or share information across devices to keep users in your funnel.

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