The Mobile App Acquisition reports provide data for which of the following?

  • How many times your mobile apps was installed and opened.
  • How much data your app has acquired
  • How users spend time outside of your app
  • The type of targeting that has the lowest cost–per–acquisition

Explanation: Acquisition reports let you compare traffic from different sources, from your AdWords campaign to non-AdWords sources. You can use this information to invest your budget in sources that send you high-quality traffic.

The Acquisition reports give you data about how users find your app, including the total number of new users and the most popular devices and operating systems. Use these reports to find out how often your app is downloaded and installed, and how successful certain marketing campaigns are in attracting users.

Read more here:
https://support.google.com/partners/answer/6209187?hl=en
https://support.google.com/partners/answer/6209170?hl=en

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