To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

  • begin the local inventory ads implementation process and complete the required steps
  • enable local products in her shopping campaign and set up a product filter for “local”
  • subdivide her product inventory and set different bids for her local and online only ads
  • set up multi-channel ads to direct customers to her online or local store

Explanation: Local inventory ads showcase your products and store information to nearby shoppers searching with Google. When shoppers click your ad, they arrive on a Google-hosted page for your store, called the local storefront. Shoppers use the local storefront to view in-store inventory, get store hours, find directions, and more.

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