Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

  • maximize clicks
  • target cost-per-acquisition (CPA)
  • enhanced cost-per-click (ECPC)
  • target return on ad spend (ROAS)

Explanation: Maximize clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.  A Maximize clicks bid strategy works the same way as automatic bidding, with the additional option of being set up as a portfolio bid strategy.You can set a cap on bids for any keywords, ad groups, or campaigns when using a portfolio Maximize clicks bid strategy. It lets you control the maximum amount you’re willing to pay for each click.

Read more here: https://support.google.com/partners/answer/6268626

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