What is the main purpose of summarizing the conversation with the client at the end of a meeting?

  • It makes the client feel he is being listened to and the solution provided is customized for him
  • It buys you a extra time to decide how to close the sale
  • It gives the client an opportunity to change his mind on buying from you, so it should only be done if absolutely necessary
  • It makes the client feel he is important and guarantees he will buy what you are selling

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