When configuring a goal, why it is useful to assign a goal value?

  • To attribute monetary value to non-ecommerce conversions
  • To determine the conversion rate
  • To calculate ecommerce metrics
  • To determine the number of visits to each of your page

 Explanation: Assigning a Goal value is optional but Google recommends you do so to help monetize and evaluate your conversions. Each time the Goal is completed by a user, this amount is recorded and then added together and seen in your reports as the Goal Value.

You can read more here: https://support.google.com/analytics/answer/1012040?hl=en

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