When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

  • historical cost-per-click (CPC) estimates for your keyword and placement ideas
  • traffic estimates for your keyword ideas
  • traffic estimates for placement ideas
  • historical conversion rate estimates for your keyword and placement ideas

Explanation: Each idea comes with impression estimates and historical costs. Think of these estimates and statistics as a guide to help you plan your Display Network campaign, rather than to project future performance.

Read more here: https://support.google.com/adwords/answer/3056153?hl=en

Related Articles

Leave A Comment?