• Receiving a product inquiry
• A click on a “buy” button
• Collecting a lead
• A completed sale transaction
• All of these are macro conversions for an e commerce site.

 Explanation: Macro conversions are your primary business objectives. Micro conversions are the relationship building activities that lead up to a macro conversion.

• micro conversions, for example, signups for your email newsletter, account creations, and other activities that often precede a purchase
• macro conversions, i.e. sales transactions