Which of the following represents a macro conversion for an ecommerce site?

  • Receiving a product inquiry
  • A click on a “buy” button
  • Collecting a lead
  • A completed sale transaction
  • All of these are macro conversions for an e commerce site.

 Explanation: Macro conversions are your primary business objectives. Micro conversions are the relationship building activities that lead up to a macro conversion.

  • micro conversions, for example, signups for your email newsletter, account creations, and other activities that often precede a purchase
  • macro conversions, i.e. sales transactions

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