- Unique Visits
- Bounce Rate
- Unique Pageviews
Explanation: Bounce Rate is the percentage of single-page sessions. If you find a landing page with a high bounce rate, that destination URL might not match the expectation set by your ad text, or it might not have engaging content with a clear navigation path.
You can read more here: https://support.google.com/analytics/answer/2531575?hl=en