You are about to conclude your meeting with a new client who would like to start an online marketing campaign. Before concluding the meeting, what best practice should you use?

  • Review the reasons why the client should buy Google AdWords, and be sure to emphasize cost so they understand the investment in future success
  • There is nothing that needs to be done before ending the meeting with the client
  • Review spreadsheets and tools with your client, so she knows you are knowledgeable about growth metrics
  • Review the key objectives the client wants to accomplish with her campaign and the strategy discussed

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