Your business objective is to maximize the number of sales through your website. Which of following metrics would most directly help you measure performance against this objective?

  • Pages / Visit
  • Ecommerce conversion rate
  • Page Value
  • Bounce rate

 Explanation: Ecommerce conversion rate metrics would most directly help you measure performance against the objective of maximizing the number of sales through your website.

You can read more here: https://support.google.com/analytics/answer/6014872?hl=en

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