We’ve been improving Google Analytics with the goal of making it even easier for anyone to gain the insights they need. Last year, we introduced a fully redesigned mobile app for better insights on the go (which has now been downloaded over a million times!). We then introduced automated insights in the mobile app. Most recently, we simplified our web UI.
Today we’re introducing additional enhancements designed to help you make better data-driven decisions based on a deeper understanding of your users.
A New Home
The first thing you’ll notice when you sign into your account is that we’ve introduced a new landing page.
The “Home” page in Google Analytics now offers an overview of key aspects of your business’ online presence. Here are a few highlights:
You can see snippets from a curated set Google Analytics reports, including real time data, with simple and streamlined controls.
Each snippet is preceded by a helpful question that frames the data, such as “When do your users visit?” or “Where do your users come from?”.
Want to dig deeper? Hover on any data point for more details or drill into the relevant report with the provided link on each card.
“Home” is automatically configured based on your setup: For example, if you have Goals or Ecommerce, you’ll see the page change accordingly.
This is a new page in Google Analytics. Existing reports have not changed. The Audience Overview report, which used to be the default landing page, is still available: just open the “Audience” section in the side navigation and click on “Overview”.
Looking for the latest enhancements to the basic Google Analytics experience? You’ll find them in our new “Discover” page.
As the name suggests, Discover offers products and experiences that you might find useful as you work with your Google Analytics account. These could be products like Google Optimize, tools like the Google Analytics mobile app, helpful features like Custom Alerts, or even useful educational materials from the Analytics Academy.
Look for the new Discover link just next to the Admin link at the bottom of your left navigation.
Both of these additions will be rolling out to all users over the next few weeks. We hope these new additions help make it easier for you to get the most out of Google Analytics.